The Enquiry Engine — First Turn Media
For Fenland trades comparing Google Ads, social ads and shared lead platforms

Stop buying shared leads. Build your own enquiry system.

We set up your Google and Meta ads, your tracking and the right enquiry path for where you are now. That could mean using your current website, adding a focused enquiry page, or building the basics first.

Best suited to trades where one booked job is worth £500 or more, and where calls and quote requests get followed up quickly.

  • Use your existing website if it's doing its job
  • A dedicated enquiry page if your site needs help
  • Google and Meta ads setup or clean up included
  • Calls, forms and enquiry data tracked properly
  • Local proof from real Fenland businesses
  • You keep control of the account and the data
Proof, not promises

We run this for trades and local businesses across Fenland already.

N&C Glass, Ely

Lead generation campaign across Meta and Google for a glazing and window business, built around their hup! extension system and real enquiry tracking.

Dual Climate AC

Facebook presence and brand groundwork for a Cambridgeshire HVAC business, built to bring in direct local enquiries rather than shared leads.

Chatteris Dog Field

Local audience building and booking driven marketing for an independent Fenland business, proof that direct enquiry systems work outside the trades too.

The real problem

You might not need a new website. You need a proper route from search to enquiry.

1

An ad account on its own is not a system

You can run Google or Meta ads into an existing website, but if the page, the calls and the tracking are weak, it is hard to know what is actually working.

2

Your website might be fine, or it might be the leak

Some sites can be used exactly as they are. Some need a focused enquiry page added. Some need the basics sorted before spending on ads makes sense.

3

Shared lead platforms do not build your own asset

Checkatrade, Bark and similar sites can bring work in, but you are often paying to compete with other trades for the same enquiry rather than building something that belongs to your business.

4

Without tracking, you are guessing

Clicks, calls and form fills need to be visible. Otherwise the campaign becomes guesswork, and the wrong searches keep taking your budget.

What you're actually buying

A Google and Meta enquiry setup built around what you already have.

Some trades already have a usable website. Some have an ad account with no tracking. Some need a focused enquiry page. The job is building the shortest route from a local search to a real quote request.

1

Review the current setup

Your website, any ad accounts, call handling, forms, service area, job value and the kind of work you actually want more of.

2

Choose the right route

If your website works, we use it. If it's weak, we add a focused enquiry page. If the basics are missing, we build those first.

3

Launch or clean up your ads

Set up or improve Google and Meta ads around searches that show real buying intent, not general traffic that never turns into work.

4

Track calls and forms properly

Calls, forms and useful actions need to be visible, otherwise nobody knows which searches and pages are actually worth paying for.

5

Improve it every month

Search terms, negative keywords, ad copy and follow up issues get reviewed from real data and tightened over time.

This is not a one off ad setup

  • Search term reviews
  • Negative keyword additions
  • Ad copy and offer refinement
  • Website or enquiry page improvements
  • Call tracking and follow up checks

You keep control of the account and the data

  • You own the Google Ads and Meta accounts
  • You pay the ad platforms directly for spend
  • You see calls, forms and useful actions
  • No hidden shared lead model
  • No fake guarantees before testing
The offer

An enquiry setup for Fenland trades. Built around your current position.

There is not one fixed package because not every trade starts from the same place. The review exists to stop you paying for the wrong thing.

Route 1

Clean up what you already have

Best if you already have a usable website and an ad account, but the setup, tracking or negatives need sorting.

Route 2

Add a proper enquiry path

Best if your website exists but isn't built to turn paid traffic into calls or quote requests. We add a focused enquiry page.

Route 3

Build the basics first

Best if there's no useful website, no clear call or form route, or nowhere sensible yet to send paid traffic.

Every setup is bespoke. Once we've reviewed your current position, we'll give you a straight quote for the route that fits.
What clients say

Trusted by local businesses across Fenland.

"Can't rate Kerrie and team highly enough. Very knowledgeable in all things marketing and socials. Really supportive and continues to help us drive our business forward."

RJH Motorcycle School

"They really know their industry and how to make the most of targeted audiences through their unique marketing strategies. I would recommend them to every business."

BSBBA Charity

"Super easy to work with and they always deliver results! You can really tell how much dedication, care, pride and professionalism they put into their work!"

Mr Cooper
Before you enquire

Common questions.

Is this just a website?

No. It's the whole route from search to enquiry — the ads, the tracking, and either your existing website, a new enquiry page, or the basics built first, depending on where you're starting from.

How quickly will I see results?

Some clicks and calls can come through in the first week or two, but a fairer view normally comes after 60 to 90 days, once search terms, ads and follow up have been reviewed and tightened.

Do I own the account and the data?

Yes. Your Google and Meta accounts stay yours, and you have visibility over spend, clicks, calls and enquiries where tracking access allows.

You don't need to guess. Let's check the setup first.

Send your details and we'll review whether Google and Meta ads make commercial sense for your trade, your area, your website and your job value.

First Turn Media, Direct enquiry systems for Fenland trades.
Info@firstturnmedia.co.uk · 07933 876551
The Studio, Cedar Close, March, Cambridgeshire, PE15 8RP
© First Turn Media 2026