Duel Climate Air Conditioning

The Challenge

When Dual Climate Air Conditioning approached First Turn Media, they were a new business with virtually no established digital presence.

They had no consistent social media strategy, little online visibility and no reliable system for generating enquiries. Like many new businesses, they were relying largely on word of mouth and needed to establish credibility quickly in a competitive local market.

The objective was clear: create a professional online presence, build trust with local homeowners and businesses, and generate a consistent pipeline of genuine enquiries.

Our Approach

Rather than focusing solely on advertising, we developed a strategy that would build the foundations of the business.

This included:

• Creating and growing an active Facebook presence.

• Producing regular, authentic content showcasing real installations.

• Establishing a recognisable local brand.

• Launching targeted Meta Lead Generation campaigns.

• Building trust through consistent messaging and professional branding.

By combining organic content with paid advertising, we ensured that potential customers had confidence in the business before making contact.

Campaign Performance

The initial Meta Lead campaign delivered outstanding value.

Paid Campaign Results

• 36 qualified leads

• £29.14 total advertising spend

• £0.81 cost per lead

• 2,699 local people reached

• 4,719 impressions

Commercial Results

The campaign has translated into genuine business growth.

So far it has generated:

• 12 quotation appointments

• 4 confirmed installations

• Multiple additional enquiries through Facebook Messenger.

• Organic enquiries generated without paid advertising.

• Customer recommendations leading to further work.

Importantly, the campaign has continued to generate results beyond the original advertising budget as satisfied customers recommend Dual Climate to friends, family and colleagues.

Organic Growth

The impact wasn’t limited to paid advertising.

Since implementing a consistent content strategy, Dual Climate’s online presence has grown significantly.

In the last 28 days alone:

• 34,945 content views (+400%)

• 2,099 engagements (+475%)

• 43 new followers (+207%)

These figures demonstrate growing awareness and engagement from the local community, helping establish Dual Climate as a recognised and trusted business within the area.

The Outcome

In just a short period, Dual Climate has evolved from a business with almost no social media presence into an increasingly recognised local brand.

Paid advertising generated immediate enquiries, while consistent organic content helped convert those enquiries into customers and, ultimately, recommendations.

The result isn’t simply a successful advertising campaign. It’s the creation of a sustainable marketing platform that continues to generate enquiries, strengthen the company’s reputation and support long-term growth.