N&C Glass wanted to generate genuine enquiries for their Hup! home extension system within a 25-mile radius of Ely.

Like many businesses, they had previously relied on word of mouth, traditional advertising and organic social media, but wanted a more predictable way of generating leads.

The Strategy

Rather than boosting posts, we built a dedicated Meta lead generation campaign designed specifically to attract homeowners actively considering home improvements.

The campaign included:

• Targeted Facebook and Instagram advertising

• Lead capture forms

• Multiple creative tests

• Audience optimisation

• Follow-up process recommendations

The Results

Over the campaign period:

21,831 people reached

31 qualified enquiries generated

£25.81 average cost per lead

5 showroom appointments booked

Over £50,000 potential project value currently in the pipeline

Why This Matters

The real success of this campaign isn’t the reach or clicks.

It is that five homeowners have already progressed from an online enquiry to a face-to-face home appointments.

For businesses selling higher-value products and services, one completed sale can often cover the entire year’s marketing investment.

Client Quote

“The quality of the enquiries has been excellent. We’ve already booked multiple in person appointments and are continuing to work through the leads generated by the campaign.”

Could your business benefit from a predictable flow of enquiries?

Whether you’re selling home improvements, professional services, vehicles, hospitality or retail products, we help businesses across Fenland and the surrounding areas turn marketing activity into genuine opportunities.

Contact us today here