N&C Glass, Ely: turning ad spend into showroom appointments
Relying on word of mouth wasn't enough anymore
N&C Glass wanted to generate genuine enquiries for their Hup! home extension system within a 25 mile radius of Ely.
Like many businesses, they had previously relied on word of mouth, traditional advertising and organic social media, but wanted a more predictable way of generating leads.
A dedicated lead generation campaign
Rather than boosting posts, I built a dedicated Meta lead generation campaign designed specifically to attract homeowners actively considering home improvements. The campaign included:
Over the campaign period
£800 ad spend generated 31 enquiries, 5 in person appointments booked and over £250,000 of potential project value.
It's not about the reach or the clicks
The real success of this campaign isn't the reach or the clicks. It's that five homeowners have already progressed from an online enquiry to a face to face home appointment.
For businesses selling higher value products and services, one completed sale can often cover the entire year's marketing investment.
"The quality of the enquiries has been excellent. We've already booked multiple in person appointments and are continuing to work through the leads generated by the campaign."
N&C Glass, ElyFrom the campaign
Could your business benefit from a predictable flow of enquiries?
Whether you're selling home improvements, professional services, vehicles, hospitality or retail products, I help businesses across Fenland and the surrounding areas turn marketing activity into genuine opportunities.