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From nothing to £25,000+ in 9 months
Chatteris Dog Field launched with no audience, no website and no bookings. We built the brand, the website, the booking system and the buzz before the gates opened, and within 9 months of launching the business had generated over £25,000 in revenue.
Our consultation has now ended. This is the story of what we put in place and what it delivered.
Based in March, Cambridgeshire. Working across Fenland and UK wide
After 9 months of trading: over £25,000 in revenue
Our consultation with Chatteris Dog Field has now ended. Here is what the launch achieved and how we got there.
Three stages, one launch
Every successful opening has a before, a during and an after. This is how it played out for Chatteris Dog Field.
Starting from nothing
A brand new venture with no existing audience, no social media presence, no website, no booking system and no customer base.
Opening with momentum
A brand, a website, online booking, an engaged local following and press coverage were all in place by the time the gates opened.
Over £25,000 in 9 months
Online bookings, strong reviews and returning customers turned that early interest into steady income and over £25,000 in revenue.
Opening the gates is not enough
Launching a new business is about far more than opening the gates and hoping customers arrive.
Chatteris Dog Field was a completely new venture. The aim was to build awareness in the local dog owning community, create excitement ahead of launch, and put the right systems in place to turn that interest into regular bookings and long term revenue.
What did not exist
- No existing audience
- No social media presence
- No website
- No booking system
- No established customer base
Building the brand and the foundations
We supported the project from the very beginning, creating the brand and the marketing foundations a successful launch needs. Here is everything we put in place.
Brand and identity
The Chatteris Dog Field branding and visual identity, so the business looked professional and memorable from day one.
Website
A simple website that lets customers learn about the facility and make bookings.
Online booking
The SimplyBook.me booking system set up so customers could book and pay online with ease.
Social media
The Facebook and Instagram pages created and managed, giving the business a home for its community.
Pre launch content
Targeted social media content that built awareness and introduced the concept before opening day.
Competitions and campaigns
Engagement focused competitions and campaigns that connected with local dog owners and grew the audience before opening.
Local press
Local press coverage secured to support the launch and raise awareness across the community.
Customer reviews
Reviews encouraged and managed to build trust and social proof from day one.
Your launch next?
Planning to open a business or launch a new idea? We can build the same kind of foundations for you.
Contact usBy launch day
Chatteris Dog Field already had an engaged local following and a strong level of brand recognition.
Local press coverage had introduced the business to a wider audience and added credibility ahead of launch.
Excitement before the gates opened
Rather than waiting until the field opened, we focused on creating excitement well in advance. Regular social media content showed the progress of the site, introduced the concept to local dog owners and encouraged people to become part of the journey before launch day.
Competitions, community engagement and local awareness campaigns got people talking, which built an audience eager to visit as soon as bookings became available.
Over £25,000 in 9 months
Within 9 months of launching, Chatteris Dog Field had generated more than £25,000 in revenue, and had established itself as a popular destination for local dog owners.
- Over £25,000 revenue generated within 9 months of launch
- 1,100+ engaged social media followers
- A 100% online, integrated booking system
- Consistent customer reviews building trust and visibility
- Stable weekly income from online bookings
- A growing local community of returning customers and dog owners
What the right foundations can do
The success of Chatteris Dog Field shows what can happen when a new business launches with the right foundations in place.
By combining branding, website development, a booking system, customer reviews, local press coverage and an active social media strategy, the business built awareness quickly, attracted customers from day one and established a reliable revenue stream.
For new businesses, creating visibility before launch can be the difference between opening quietly and opening with momentum.
Consultation complete
Our consultation with Chatteris Dog Field has now ended. After 9 months of trading, the business had generated over £25,000 in revenue.
If you are planning a launch of your own, we would love to talk about how to build the right foundations before you open your doors.
Business launch questions answered
How much revenue did Chatteris Dog Field generate?
Within 9 months of launching, Chatteris Dog Field generated more than £25,000 in revenue, supported by an online booking system, an engaged local following and consistent customer reviews.
Is your work with Chatteris Dog Field still going?
No. Our consultation with Chatteris Dog Field has now ended. This case study looks at what we put in place and what the business achieved in its first 9 months.
What did First Turn Media do for the launch?
We created the branding and visual identity, built the website, set up the SimplyBook.me booking system, created and managed the Facebook and Instagram pages, ran pre launch content, competitions and campaigns, secured local press coverage and encouraged customer reviews.
Can you help launch my new business in the same way?
Every business is different, but the foundations are the same: a clear brand, a website, a simple way to book or buy, a social media presence, local awareness and reviews. Get in touch and we will talk through what your launch needs.
When should we start marketing a new business?
Before you open. Building awareness and an audience ahead of launch means you open with customers already waiting, instead of starting from a standstill.
Do you work with businesses outside Cambridgeshire?
We are based in March, Cambridgeshire and work with local and rural businesses across Fenland and the surrounding area, and we also work UK wide.
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Find out moreBuild the right foundations before you open
Tell us what you are planning and we will talk through the brand, the website, the bookings and the buzz you need to open with momentum.
Based in March, Cambridgeshire. Working across Fenland and UK wide.